| Meeting Mark Martin a few weeks ago sent me ambling down memory lane. As I mentioned in my blog entry about that encounter, Mark and I both hail from Birmingham, Alabama, where we missed meeting each other in the mid-1970s by a mere half-degree of separation.
During that period my day job was doing paste-ups (and, once in a blue moon, an unsigned advertising illustration) for Luckie & Forney, which was the Magic City’s largest ad agency at the time.
Young folk entering the field of print graphics today will most likely stare back blankly if you throw the term "doing paste-ups" at them. Once integral to the preparation of any publication reproduced by offset lithography rather than letterpress — oh, dear, I sense the need for more definitions circling in the air but I REFUSE to yield to it — physically pasting together the elements of printed pages has become an obsolete craft in our digital age. Suffice it to say that "pasting things up" was once an important part of publishing and it involved playing with swatches of paper that had wax or other sticky substances applied to their backsides and cutting bits and pieces of things together with sharp, pointy X-Acto knives that would impale themselves painfully in your foot if you accidentally knocked them off your drafting table.
Occasional foot-injuries aside, I enjoyed doing paste-up work because I could lose myself in the process of arranging photos and pictures and lining up headlines and columns of type pleasingly within a predetermined space while my mind drifted. It was like building model airplanes for a living. Days passed swiftly, and I enjoyed bantering with the other nut cases that had been corralled by the agency suits in the zoo we called an art department.
There was no need to give a damn about what the ads I was laying out contained in the way of information or allure. Caring about ad content is what art directors do, and that was a post that I fended off passionately whenever it was offered, since accepting such a promotion would have forced me to get creative about, say, making Birmingham Trust seem a sexier financial institution than its banking competitors. I preferred to quietly exercise my paste-up skills while hoarding my true creative energy for use in drawing underground comic books at home.
Every now and then I would be asked to draw ad illustrations or storyboards. Those endeavors called more of my real cartooning muscles into play than did paste-ups. Still, they asked far less of me than did the cosmic comic book fables I was writing and drawing at home. The words and ideas in advertisements were generated by account executives and art directors. They had nothing to do with "making woof, not warp" (to cite my absurdist Barefootz riff on my generation’s "Make love, not war" slogan), so I didn’t get emotionally involved.
A time finally came during my Birmingham paste-up days when my longtime dream of publishing a "solo" comic was realized with Barefootz Funnies #1. That where the Mark Martin connection comes in.
Mark, y’see, reminded me when we met last month that he had been a contributor to Southern Style, the long-gone Birmingham arts weekly then edited by one Ben Burford. Under Ben’s editorship, Southern Style did me the great favor of running a article and interview (written by David Orange, Jr. — are you out there anywhere, David?) about Barefootz Funnies when my comic was first hitting the head-shop comix racks in 1975.
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